Website advertising is visited by around 340,000 people who live in and around Derby every month. This, combined with the unique community services delivered through the site, make it a stand out method for local and national organisations to promote themselves to the people of Derby.

Allowing advertise on the website delivers the following benefits:

  • to generate income from national blue chip advertising which will be re-invested in improving the website and the range of services offered through it
  • to create a powerful promotional tool for local businesses and the local economy
  • to create a communication and engagement channel for local public and third sector organisations.

Derby City Council uses the Council Advertising Network (CAN) to deliver advertising across its website and intranet. The Council Advertising Network is a network of local authorities generating revenue from appropriately sourced advertising across their digital estates.

If you would like to advertise on our website then please email the CAN sales team with details of your marketing objectives and budget.

Website Advertising Policy

As part of the Councils long-term goal of reducing costs, Derby City Council has permitted the use of controlled advertising on its website

The Advertising and sponsorship policy is intended to provide guidelines as to the type of advertising that may be permitted.

The Council Advertising Network is responsible for delivering advertising on the Derby City Council website. Please take a moment to read their privacy policy which includes cookie information and details on how to opt out.


General Principles

The placement of advertisements within the site will be coordinated to make sure they do not compromise the prime purpose and functionality of the website.

All advertisements are subject to approval before they are placed on the Council's website. The Council reserves the right to refuse to promote or to remove any individual advertisement, which, in the opinion of the Council is considered inappropriate. The suitability of individual advertisers may be checked with the Council's Trading Standards department.

All adverts must adhere to the codes of conduct laid down by the Advertising Standards Authority and must not conflict with the Council's aims and priorities. The Advertising Standards Authority's Code includes provisions that marketing communications:

  • must be legal, decent, honest and truthful
  • must not bring advertising into disrepute, in addition, must not bring the Council into disrepute
  • must conform to the Code
  • must respect the principles of fair competition.

Advertising will also be subject to the Code of Practice on Local Government Publicity and the requirements of the Financial Services Authority.

The promotion of any advertisement on the Council's website should not be seen as an official endorsement or recommendation of that advertiser's products or services.

The Council is not responsible for the quality or reliability of the product or services offered within any advertisement. The Council would never knowingly run an advertisement that is misleading, offensive, untrue or fraudulent.

Derby City Council does not support or endorse any company or organisation advertising on its website.

The Council does not accept responsibility for errors, omissions or for any consequences arising when visiting third party websites when following advertising link.

Most products and services may be promoted on the Council’s website, however, some specific categories and services are prohibited as defined below.

This list is not comprehensive and may be changed at any time.

An advertisement will not be accepted if it, in the reasonable opinion of the Council:

  • is inappropriate or objectionable
  • may result in the Council being subject to prosecution
  • promotes gambling
  • promotes payday loans
  • refers to tobacco or similar products
  • promotes the misuse of alcohol or promotes the use of alcohol to children
  • might be deemed inappropriate for children, for example, violent films, pornography and so on
  • appears to influence support for a political party/candidate
  • appears to conflict with the Council’s wider promotion of healthy and active lifestyles
  • appears to promote racial or sexual discrimination, or discrimination on the basis of disability, faith, gender or age
  • is the subject of a complaint to the Advertising Standards Authority and upheld by such Authority as a legitimate complaint.

The above list is not exhaustive, and the Council retains the right to refuse advertising on the grounds that, in the Council’s opinion, it is inappropriate, or it conflicts with services already provided by the organisation.


Whilst every effort has been made to make sure the accuracy of the content of the advertisements contained in this publication, Derby City Council cannot accept any liability for errors or omissions contained in any of the advertisements provided by an advertiser. Derby City Council does not accept any liability for any information or claims made by the advertisement or by the advertisers. Any inclusion of Derby City Council’s name on a publication should not be taken as an endorsement by Derby City Council.


Your feedback will help us to continually improve our services. If you wish to provide us with any feedback or comments about the advertising on the website, please email or call 01332 643493 to speak to the Advertising Team.

Behavioural targeting, cookies and privacy

What are Cookies and why are they used?

Cookies are small text files which identify your computer to our server. They are widely used on the internet to make websites work, or work more efficiently. We send these to your computer for the following reasons:

  • to tailor the website to your browser
  • to help us analyse the use of the website
  • to allow applications on our website to work correctly - for example, making sure that we know when you have logged on or off and which part of an application you are accessing

We will not use cookies to store any personally identifiable information about you. We will not make any attempt to find out the identities of people visiting our website without their prior permission.

If we want to collect personally identifiable information through our website – for example when you request a service from us - we will tell you beforehand. We will make it clear when we collect this information and will explain what we intend to do with it. 

For full information on the cookies that we use on our sites see our cookies page.


On this page: