Dignity in care

We are passionate about promoting Dignity in Care to all citizens of Derby.

Dignity in Care is a national campaign led by the National Dignity Council promoting dignity and respect to vulnerable people who receive care and support services.

Service providers, family members and all citizens are encouraged to signup to become Dignity Champions - meaning that they agree to follow the ten key Dignity Principles as follows:

  1. Have a zero tolerance of all forms of abuse
  2. Support people with the same respect you would want for yourself or a member of your family
  3. Treat each person as an individual by offering a personalised service
  4. Enable people to maintain the maximum possible level of independence, choice and control
  5. Listen and support people to express their needs and wants
  6. Respect people's right to privacy
  7. Ensure people feel able to complain without fear of retribution
  8. Engage with family members and carers as care partners
  9. Assist people to maintain confidence and positive self-esteem
  10. Act to alleviate people's loneliness and isolation.

Dignity Champions are willing to:

  • stand up and challenge disrespectful behaviour
  • act as good role models by treating other people with respect, particularly those who are less able to stand up for themselves
  • speak up about dignity to improve the way that services are organised and delivered
  • influence and inform colleagues
  • listen to and understand the views and experiences of citizens.

We pride ourselves on promoting Dignity in a variety of ways including:

  • actively promoting the Dignity Champion role to staff and providers
  • including the Dignity Principles within our contracts with care and support providers
  • encouraging providers to use the Dignity in Care resources and have regular discussions about how to promote Dignity.

If you are interested in becoming a Dignity Champion or want to find out more please visit the Dignity in Care website. Registration is free and does not commit you to the attendance of any meetings.

Dignity Award

The national dignity in care campaign has aimed to encourage people to register as dignity champions and there are already over 1000 of them in Derby and Derbyshire.

We want to encourage more people to not only sign up as champions but to also give active meaning to the role by applying for the bronze dignity award.

For more information on the dignity award, visit the Dignity In Care website.

Contact details

Post address:
Adult social care
People Services
Derby City Council
The Council House
Corporation Street
Phone: 01332 640777
Minicom: 01332 640666
Customer Service Centre
Derby City Council
The Council House
Corporation Street