Apprentice: Brighter Directions

Brighter Directions 

Brighter Directions is a female owned marketing company that begun over 11 years ago. We asked them about how they felt about apprenticeships.

We interviewed their apprentice and find out what it's like to be an apprentice.


I didn’t like school so as a result I left with not many qualifications. I didn’t mind as I’d always figured I would work anywhere for decent money. After a fair few factory jobs I began to realise that not having to use my brain on a daily basis was really NOT what I wanted to be doing for the rest of my life. I finally stumbled across and apprenticeship vacancy with Brighter Directions (just down the road from me) which I promptly applied for and stalked when I didn’t get a response. The training provider didn’t get back to me so I contacted Brighter Directions directly, and the rest, as they say, is history…

I have always thought apprenticeships were a good idea. The fact is that most jobs call for some experience within the role that you are looking to apply for but without doing things like apprenticeships or work placements, you’d simply never get the opportunity to get that experience. It’s definitely an avenue which young people should consider (and at any age to be quite honest, as my experience has demonstrated!)

I found actual hands on practical experience a real benefit of my apprenticeship. It’s the perfect way to build your CV with a qualification and experience, plus if the company you have done the apprenticeship with doesn’t have a full time, permanent role for you once it’s finished, you have a reference to give future possible employers which can highlight your work ethic, time management, job skills, punctuality and attitude! 

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