Derby is once again celebrating its success on the international stage as it proudly retains its Purple Flag accreditation, a prestigious award that recognises excellence in managing the evening and night-time economy. This will be the twelfth year in a row that Derby has held the Purple Flag accreditation.
Awarded by an independent panel from the Association of Town and City Management (ATCM), the Purple Flag status acknowledges cities and towns that meet or surpass standards of excellence in providing a vibrant, diverse, and enjoyable experience between 5pm and 5am.
A range of local organisations have come together through Derby’s Purple Flag working group to improve the city’s evening and night-time economy. This group includes representatives from Derby City Council, Derbyshire Constabulary, Marketing Derby, Pubwatch, St Peters Quarter and Cathedral Quarter BIDs, Derby Homes, the University of Derby, and Visit Derby alongside many more. Their collaborative efforts have been key to helping Derby retain its Purple Flag status.
ATCM noted that recent additions such as Vaillant Live, which has significantly boosted the city’s cultural and event offerings, and the Condor residential development, showcasing urban regeneration at its best, heavily contributed to Derby being awarded the Purple Flag. They also commended the achievements and active participation of the working group in improving Derby’s night life.
Councillor Sarah Chambers, Cabinet Member for Cost of Living, Equalities and Communities, said:
This latest Purple Flag award is fantastic recognition of the continuous hard work across Derby to create a welcoming, inclusive, and positive experience in the city centre. We know perception matters and this award helps reinforce Derby as a place where people feel excited to spend their evenings. We’re proud of what we’ve achieved and even more excited for what’s to come.”
Brad Worley, BID Manager for both Cathedral Quarter and St Peters Quarter, said:
The Purple Flag award represents a celebration of the safety, liveliness, and variety found within the evening and night-time attractions of our city. It’s a proud achievement for Derby and a reflection of the dedication and cooperation shown by so many groups working together to make our city centre thrive after dark.”
There are 90 Purple Flag destinations around the globe across the UK, Ireland, Sweden, Malta, New Zealand and Australia. Derby is proud to be amongst them. You can learn more about the Purple Flag award on the ATCM website.
There is plenty going on in Derby, learn more about what’s on by visiting the Derby LIVE webpage. You can learn more about Derby Nightlife on the Visit Derby webpage.